Starting Your Own Website Business
You have developed a product or have a service that you are ready to take it online to the global community. You have a basic grasp of what you will need, hosting and a domain name, also known as a URL. The best way to begin, is to do a thorough search online for other competitor websites, research their methods and incorporate what is already working into your online plans. No point in reinventing the wheel. Here are 5 key points to help you set up a successful website for starting your own website business.
In order for your website to be visible and accessible to others you will need to purchase “space” on the internet. There are hosting companies and service providers that sell this space. You will not need to know all the ins and outs, but a little background will help you. Before choosing your host you will need to know your budget and your overall goals for your site.
Your domain name is the shop front to the world. Choosing the correct domain is essential and should reflect what you do and be easy for clients to remember. You can either purchase an existing domain or create your own. When creating your own, you may want to use your existing business name. Sometimes this domain name has already been registered and you may have to create a new name for your website. Whilst the .com is the standard, in order to avoid cyber squatters you should also consider registering your domain name with all the other extensions and possible versions of your name, as well as plurals and misspellings, this way no one else can register your name and cause confusion for you.
3. Affiliates and Advertising
Affiliate marketing has grown and become a vital part of any online business plan. Simply, your site is affiliated (connected) to another. Affiliate marketing is where one business rewards another for their marketing efforts where the basic objective is to drive ‘traffic’ to another website. You are rewarded for this with cash or gifts. Research the best affiliate programme for your needs.
4. Customer Relations
You need to provide a suitable platform for your product online, but ultimately it’s about the visitors to your site and retaining loyalty and interest in your business, service or products. Understanding your customer and their needs goes a long way to building solid customer relations.
Displaying and advertising your products or service online is sound business practice, however you are no longer dealing with localised competitors, you are facing international competition as well. Your site has to be able to stand up against established and trusted websites. Visibility is everything, if they can’t find you, your competitors will make the sale.
Apart from being online, you will also need a campaign to promote your website. Advertise locally in the press and targeted magazines. Make sure all your corporate stationery has your website clearly listed. Include your web URL in all your marketing and advertising mediums.
Promote, promote, promote.